Statistic regarding Kenwood customers: favored values

AIlon has analyzed 6660 people from Germany who have a very high affinity to Kenwood and compared the mean values with a representative sample of the population.

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Values | Kenwood

March 24, 2022

This statistic visualizes the most important values of that part of the German population, with a strong preference for the tech company "Kenwood", in comparison to the total population. Very noticeable are the positive values for Human rights, Migration, Sustainability and the negative values for Christianity, Religion, Astrology.

This bar chart visualizes, how a preference for the brand "Kenwood" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Kenwood" customers to have a preference for "Human rights" is increased by 118.64% .

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