Statistic regarding Baur Versand customers: most popular automotive influencers

AIlon has analyzed 3620 people from Germany who have a very high affinity to Baur Versand and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Baur Versand

March 23, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a strong preference for the shopping brand "Baur Versand", compared to the total population. Very pronounced is the increased value for Damen Knight and Do It With Dan, as well as the negative relation to Matthias Malmedie and Querly.

This bar chart visualizes, how a preference for the brand "Baur Versand" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Baur Versand" customers to have an affinity for "Matthias Malmedie" is decreased by 4.19% .

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