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Beauty | Baur Versand
March 23, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the shopping brand "Baur Versand", in comparison to the total population.
Very noticeable is the positive relation to Rexona, Neutrogena, Dove, as well as the negative correlation with Axe/Lynx/Ego, Gilette, Nivea.
This bar chart visualizes, how a preference for the brand "Baur Versand" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Baur Versand" customers to have an affinity for "Axe/Lynx/Ego" is decreased by 50.0% .
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