Statistic regarding Baur Versand customers: cultural preferences

AIlon has analyzed 3620 people from Germany who have a very high affinity to Baur Versand and compared the mean values with a representative sample of the population.

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Culture | Baur Versand

March 23, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the shopping brand "Baur Versand", in comparison to the total population. Extremely noticeable are the positive values for 70s and 80s and the negative values for Architecture and Musicals.

This bar chart visualizes, how a preference for the brand "Baur Versand" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Baur Versand" customers to have an affinity for "Architecture" is decreased by 28.4% .

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