Statistic regarding Bench customers: most popular automotive influencers

AIlon has analyzed 13698 people from Germany who have a very high affinity to Bench and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Bench

March 24, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a strong preference for the fashion label "Bench", in comparison to the total population. Extremely pronounced is the increased value for Mustang Owners Club and Tim Shmee, as well as the negative relation to Blackout and Supercar Blondie.

This bar chart visualizes, how a preference for the brand "Bench" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bench" customers to have an affinity for "Mustang Owners Club" is increased by 0.76% .

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