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Lifestyle | Bench
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the fashion label "Bench", compared to the total population.
Very pronounced are the positive values for Nutzt CTV, Homöopathie, Haustier: Kaninchen oder Hase and the negative values for Brille beim Optiker kaufen, Gambling, Haustier: Vogel.
This bar chart visualizes, how a preference for the brand "Bench" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bench" customers to have a preference for "Nutzt CTV" is increased by 106.21% .
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