Statistic regarding BNP Paribas brandfans: most popular automotive influencers

AIlon has analyzed 1158 people from Germany who have a very high affinity to BNP Paribas and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | BNP Paribas

March 23, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a strong preference for the financial services company "BNP Paribas", compared to the total population. The largest deviations in the positive range are: Matthias Malmedie and Supercar Blondie and in the negative range are: Dumm Tüch and Do It With Dan.

This bar chart visualizes, how an affinity for the brand "BNP Paribas" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BNP Paribas" brandfans to have an affinity for "Matthias Malmedie" is increased by 8.39% .

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