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Media channel affinities | BNP Paribas
March 23, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a high affinity for the financial services company "BNP Paribas", compared to the total population.
The largest outliers in the positive range are: Linkedin, Pinterest, Reddit and in the negative range are: Newspaper, Magazine, TV.
This bar chart visualizes, how an affinity for the brand "BNP Paribas" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BNP Paribas" brandfans to have an affinity for "Linkedin" is increased by 156.8% .
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