This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Lifestyle | BNP Paribas
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the financial services company "BNP Paribas", in comparison to the total population.
Very pronounced are the positive values for E-Mobilität, Smart-Home, Elektroautos and the negative values for Shopping in Discounters, Haustier: Vogel, Hair care.
This bar chart visualizes, how a preference for the brand "BNP Paribas" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BNP Paribas" brandfans to have a preference for "E-Mobilität" is increased by 180.94% .
You are free to share and adapt, you must give appropriate credit.
