Statistic regarding VOX viewers: most popular automotive magazines

AIlon has analyzed 8390 people from Germany who have a very high affinity to VOX and compared the mean values with a representative sample of the population.

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Automotive Magazine | VOX

March 24, 2022

This statistic visualizes the favored automotive magazines of that part of the German population, with a strong preference for the media company "VOX", in comparison to the total population. The preference for the magazines "ADAC Motorwelt" and "Auto Zeitung" is strongly increased, while it is clearly decreased for the the magazines "Auto Motor Sport" and "Auto BILD".

This bar chart visualizes, how a preference for the brand "VOX" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "VOX" viewers to have a preference for "ADAC Motorwelt" is increased by 28.05% .

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