Statistic regarding VOX viewers: favorite fast fashion brands

AIlon has analyzed 8390 people from Germany who have a very high affinity to VOX and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | VOX

March 24, 2022

This statistic shows the favored fashion brands of that part of the German population, with a strong preference for the media company "VOX", compared to the total population. The largest outliers in the positive range are: Michael Kors, Pandora, Hunkemöller and in the negative range are: Adler, Nkd, Karl Lagerfeld.

This bar chart visualizes, how an affinity for the brand "VOX" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "VOX" viewers to have a preference for "Michael Kors" is increased by 102.99% .

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