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Shopping | VOX
March 24, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the media company "VOX", in comparison to the total population.
Extremely pronounced is the increased value for Zalando, About You, Dm, as well as the decreased value for Fielmann, Guenstiger.De, Bader.
This bar chart visualizes, how an affinity for the brand "VOX" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "VOX" viewers to have an affinity for "Zalando" is increased by 86.76% .
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