Statistic regarding GMX customers: most popular beauty influencers

AIlon has analyzed 34298 people from Germany who have a very high affinity to GMX and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | GMX

March 24, 2022

This statistic shows the most popular beauty influencers of that part of the German population, with a strong preference for the tech company "GMX", in comparison to the total population. Especially pronounced is the positive relation to Paola Maria and Jeffree Star, as well as the negative correlation with Ingrid Nilsen and James Charles.

This bar chart visualizes, how an affinity for the brand "GMX" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "GMX" customers to have an affinity for "Paola Maria" is increased by 1.25% .

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