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Lifestyle | GMX
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the tech company "GMX", in comparison to the total population.
Extremely noticeable are the positive values for Nutzt CTV, Shopping in furniture stores, Having a smart TV and the negative values for Brille beim Optiker kaufen, Gambling, Haustier: Vogel.
This bar chart visualizes, how an affinity for the brand "GMX" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "GMX" customers to have a preference for "Nutzt CTV" is increased by 68.78% .
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