Statistic regarding Woolworth Deutschland customers: most popular beauty influencers

AIlon has analyzed 12125 people from Germany who have a very high affinity to Woolworth Deutschland and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Woolworth Deutschland

March 23, 2022

This statistic shows the most popular beauty influencers of that part of the German population, with a strong preference for the shopping brand "Woolworth Deutschland", compared to the total population. Extremely noticeable is the positive relation to Paola Maria and Dagibee, as well as the decreased value for Ingrid Nilsen and James Charles.

This bar chart visualizes, how a preference for the brand "Woolworth Deutschland" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Woolworth Deutschland" customers to have a preference for "Paola Maria" is increased by 2.07% .

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