Statistic regarding Woolworth Deutschland customers: preferred lifestyle

AIlon has analyzed 12125 people from Germany who have a very high affinity to Woolworth Deutschland and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Woolworth Deutschland

March 23, 2022

This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the shopping brand "Woolworth Deutschland", compared to the total population. Extremely pronounced are the positive values for Haustier: Vogel, Manicure, Hair care and the negative values for E-Mobilität, Nutzt Vergleichsportale, Hybrid Autos.

This bar chart visualizes, how a preference for the brand "Woolworth Deutschland" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Woolworth Deutschland" customers to have a preference for "E-Mobilität" is decreased by 34.56% .

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