Statistic regarding BMW-Motorrad brandfans: most popular entertainment influencers

AIlon has analyzed 3158 people from Germany who have a very high affinity to BMW-Motorrad and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | BMW-Motorrad

March 22, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a high affinity for the car manufacturer "BMW-Motorrad", compared to the total population. The largest deviations in the positive range are: Dwayne Johnson, Tedros Teclebrhan, Inscope21 and in the negative range are: Daniela Katzenberger, Guido Maria Kretschmer, Ilka Bessin.

This bar chart visualizes, how an affinity for the brand "BMW-Motorrad" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BMW-Motorrad" brandfans to have an affinity for "Dwayne Johnson" is increased by 11.26% .

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