Statistic regarding BMW-Motorrad brandfans: most popular economy magazines

AIlon has analyzed 3158 people from Germany who have a very high affinity to BMW-Motorrad and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | BMW-Motorrad

March 22, 2022

This statistic shows the favorite economy magazines of that part of the German population, with a strong preference for the car manufacturer "BMW-Motorrad", in comparison to the total population. The preference for the magazines "Gründerszene" and "The Economist" is strongly increased, while it is clearly decreased for the the magazines "Wirtschaftswoche" and "Manager Magazin".

This bar chart visualizes, how an affinity for the brand "BMW-Motorrad" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BMW-Motorrad" brandfans to have a preference for "Wirtschaftswoche" is decreased by 1.36% .

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