Statistic regarding BMW-Motorrad brandfans: favorite fast fashion brands

AIlon has analyzed 3158 people from Germany who have a very high affinity to BMW-Motorrad and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | BMW-Motorrad

March 22, 2022

This statistic visualizes the favorite fashion brands of that part of the German population, with a high affinity for the car manufacturer "BMW-Motorrad", in comparison to the total population. Very pronounced is the positive correlation with Karl Lagerfeld, Gstar Raw, Givenchy, as well as the decreased value for Takko, Nkd, Triumph.

This bar chart visualizes, how a preference for the brand "BMW-Motorrad" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BMW-Motorrad" brandfans to have an affinity for "Karl Lagerfeld" is increased by 248.89% .

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