Statistic regarding BMW-Motorrad brandfans: favored values

AIlon has analyzed 3158 people from Germany who have a very high affinity to BMW-Motorrad and compared the mean values with a representative sample of the population.

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Values | BMW-Motorrad

March 22, 2022

This statistic shows the most important values of that part of the German population, with a strong preference for the car manufacturer "BMW-Motorrad", in comparison to the total population. Especially pronounced are the positive values for Human rights, Sustainability, Minimalism and the negative values for Astrology, Christianity, Religion.

This bar chart visualizes, how a preference for the brand "BMW-Motorrad" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "BMW-Motorrad" brandfans to have an affinity for "Human rights" is increased by 158.6% .

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