Statistic regarding Fila customers: most popular entertainment influencers

AIlon has analyzed 3247 people from Germany who have a very high affinity to Fila and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Fila

March 23, 2022

This statistic visualizes the most popular entertainment influencers of that part of the German population, with a strong preference for the fashion label "Fila", in comparison to the total population. The largest deviations in the positive range are: Marcel Scorpion, Udo Bönstrup, Simon Desue and in the negative range are: Sascha Grammel, Daniela Katzenberger, Guido Maria Kretschmer.

This bar chart visualizes, how a preference for the brand "Fila" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fila" customers to have a preference for "Marcel Scorpion" is increased by 2.73% .

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