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Fashionfast | Fila
March 23, 2022
This statistic shows the favored fast fashion brands of that part of the German population, with a strong preference for the fashion label "Fila", in comparison to the total population.
The largest deviations in the positive range are: H&M, Esprit, S. Oliver and in the negative range are: C&A, Kik, Peacocks.
This bar chart visualizes, how a preference for the brand "Fila" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Fila" customers to have a preference for "H&M" is increased by 46.98% .
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