Statistic regarding Home24 customers: most popular entertainment influencers

AIlon has analyzed 1656 people from Germany who have a very high affinity to Home24 and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Home24

March 24, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a high affinity for the furniture retailer "Home24", in comparison to the total population. Extremely noticeable is the positive relation to Palina Rojinski, Joko Winterscheidt, Daniel Aminati, as well as the decreased value for Sascha Grammel, Mario Barth, Ilka Bessin.

This bar chart visualizes, how a preference for the brand "Home24" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Home24" customers to have an affinity for "Palina Rojinski" is increased by 3.54% .

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