Statistic regarding Home24 customers: favorite online travel agencies

AIlon has analyzed 1656 people from Germany who have a very high affinity to Home24 and compared the mean values with a representative sample of the population.

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Travel | Home24

March 24, 2022

This statistic visualizes the favorite online travel agencies of that part of the German population, with a strong preference for the furniture retailer "Home24", compared to the total population. Extremely pronounced is the positive correlation with Booking.Com, Trivago, Expedia, as well as the decreased value for Schauinsland Reisen, Sea Cloud Cruise Line, Star Clipper Cruise Line.

This bar chart visualizes, how an affinity for the brand "Home24" correlates with an affinity for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Home24" customers to have an affinity for "Booking.Com" is increased by 124.8% .

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