Statistic regarding Home24 customers: most popular home&living magazines

AIlon has analyzed 1656 people from Germany who have a very high affinity to Home24 and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Home24

March 24, 2022

This statistic visualizes the favorite home&living magazines of that part of the German population, with a strong preference for the furniture retailer "Home24", in comparison to the total population. The preference for the magazines "Das Haus" and "Wohnen" is considerably increased, while it is strongly decreased for the the magazines "Mein schönes Land" and "Gartenflora".

This bar chart visualizes, how a preference for the brand "Home24" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Home24" customers to have an affinity for "Das Haus" is increased by 119.43% .

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