Statistic regarding Home24 customers: most popular tech influencers

AIlon has analyzed 1656 people from Germany who have a very high affinity to Home24 and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology Influencer | Home24

March 24, 2022

This statistic shows the most popular tech influencers of that part of the German population, with a strong preference for the furniture retailer "Home24", compared to the total population. The largest outliers in the positive range are: Jeff Bezos and Bill Gates and in the negative range are: HardwareDealz and TutopolisTV.

This bar chart visualizes, how an affinity for the brand "Home24" correlates with a preference for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Home24" customers to have an affinity for "Jeff Bezos" is increased by 3.36% .

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