Statistic regarding TK Maxx customers: most popular entertainment influencers

AIlon has analyzed 7130 people from Germany who have a very high affinity to TK Maxx and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | TK Maxx

March 23, 2022

This statistic visualizes the most popular entertainment influencers of that part of the German population, with a high affinity for the shopping brand "TK Maxx", in comparison to the total population. Very noticeable is the positive correlation with Udo Bönstrup, Chris Tall, Palina Rojinski, as well as the negative correlation with Sascha Grammel, Bülent Ceylan, Kaya Yanar.

This bar chart visualizes, how an affinity for the brand "TK Maxx" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TK Maxx" customers to have a preference for "Udo Bönstrup" is increased by 1.53% .

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