Statistic regarding TK Maxx customers: favorite audio equipment companies

AIlon has analyzed 7130 people from Germany who have a very high affinity to TK Maxx and compared the mean values with a representative sample of the population.

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Music | TK Maxx

March 23, 2022

This statistic shows the favorite audio equipment companies of that part of the German population, with a high affinity for the shopping brand "TK Maxx", compared to the total population. Especially noticeable is the increased value for Beats By Dre and Bose, as well as the negative correlation with Akg and Marshall.

This bar chart visualizes, how a preference for the brand "TK Maxx" correlates with a preference for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TK Maxx" customers to have a preference for "Beats By Dre" is increased by 28.55% .

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