Statistic regarding TK Maxx customers: favorite furniture stores

AIlon has analyzed 7130 people from Germany who have a very high affinity to TK Maxx and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home | TK Maxx

March 23, 2022

This statistic shows the most popular interior decorators of that part of the German population, with a strong preference for the shopping brand "TK Maxx", in comparison to the total population. The largest deviations in the positive range are: Ikea, Dänisches Bettenlager, Poco and in the negative range are: Teppich Kibek, Velux, Immonet.

This bar chart visualizes, how a preference for the brand "TK Maxx" correlates with a preference for the displayed Home affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "TK Maxx" customers to have an affinity for "Ikea" is increased by 52.72% .

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