Statistic regarding Zattoo brandfans: most popular family magazines

AIlon has analyzed 3593 people from Germany who have a very high affinity to Zattoo and compared the mean values with a representative sample of the population.

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Family Magazine | Zattoo

March 24, 2022

This statistic visualizes die favorite magazines for parents of that part of the German population, with a high affinity for the brand "Zattoo", compared to the total population. The preference for the magazines "Super Illu" and "Baby und Familie" is considerably decreased.

This bar chart visualizes, how a preference for the brand "Zattoo" correlates with a preference for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zattoo" brandfans to have an affinity for "Super Illu" is decreased by 57.16% .

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