Statistic regarding Zattoo brandfans: favorite shopping brands

AIlon has analyzed 3593 people from Germany who have a very high affinity to Zattoo and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Zattoo

March 24, 2022

This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the brand "Zattoo", compared to the total population. The largest outliers in the positive range are: Steam, Eis.De, Aliexpress and in the negative range are: Fielmann, Woolworth, Schwab.

This bar chart visualizes, how a preference for the brand "Zattoo" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zattoo" brandfans to have an affinity for "Steam" is increased by 283.42% .

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