Statistic regarding Asics customers: most popular fashion magazines

AIlon has analyzed 3449 people from Germany who have a very high affinity to Asics and compared the mean values with a representative sample of the population.

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Fashion Magazine | Asics

March 23, 2022

This statistic shows the most popular fashion magazines of that part of the German population, with a strong preference for the fashion label "Asics", compared to the total population. The affinity for the magazines "Burda Style" and "Harpers Bazaar" is strongly increased.

This bar chart visualizes, how a preference for the brand "Asics" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Asics" customers to have a preference for "Burda Style" is increased by 2.64% .

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