Statistic regarding Asics customers: most popular cell phone providers and messenger services

AIlon has analyzed 3449 people from Germany who have a very high affinity to Asics and compared the mean values with a representative sample of the population.

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Communication | Asics

March 23, 2022

This statistic shows the most used cell phone providers and messenger services of that part of the German population, with a strong preference for the fashion label "Asics", in comparison to the total population. Extremely noticeable is the positive correlation with Orange and O2, as well as the negative relation to Telekom and Fonic.

This bar chart visualizes, how a preference for the brand "Asics" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Asics" customers to have a preference for "Orange" is increased by 0.65% .

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