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Media channel affinities | Asics
March 23, 2022
This statistic visualizes the preferred media channels of that part of the German population, with a strong preference for the fashion label "Asics", in comparison to the total population.
The largest deviations in the positive range are: Jodel, Apple Music, Magazine and in the negative range are: Podcast, Facebook, TikTok.
This bar chart visualizes, how a preference for the brand "Asics" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Asics" customers to have a preference for "Jodel" is increased by 0.87% .
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