Statistic regarding Folk brandfans: most popular food influencers

AIlon has analyzed 2303 people from Germany who have a very high affinity to Folk and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Folk

March 23, 2022

This statistic visualizes the most popular food influencers of that part of the German population, with a high affinity for the brand "Folk", compared to the total population. The largest outliers in the positive range are: So Vegan and Molly Yeh and in the negative range are: Yotam Ottolenghi and Tiny Spoon.

This bar chart visualizes, how an affinity for the brand "Folk" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Folk" brandfans to have an affinity for "So Vegan" is increased by 0.96% .

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