Statistic regarding Folk brandfans: preferred lifestyle

AIlon has analyzed 2303 people from Germany who have a very high affinity to Folk and compared the mean values with a representative sample of the population.

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Lifestyle | Folk

March 23, 2022

This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the brand "Folk", compared to the total population. Very pronounced are the positive values for Brille tragen, Brille beim Optiker kaufen, Online shopping and the negative values for Permanent hair removal, Shopping in furniture stores, Having a smart TV.

This bar chart visualizes, how an affinity for the brand "Folk" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Folk" brandfans to have an affinity for "Brille tragen" is increased by 68.55% .

Source:
AIlon

Publication date:
March 23, 2022

Sample size Folk:
2303

Sample size population sample: 3.414.229

Area of enquiry: Germany

AIlon is a multi-award winning artificial intelligence for market research. Combining price-, news- and social media data, AIlon creates anonymous interest profiles of consumer which create an accurate and representative sample of the population.
Contemporary folk music refers to a wide variety of genres that emerged in the mid 20th century and afterwards which were associated with traditional folk music. Starting in the mid-20th century a new form of popular folk music evolved from traditional folk music. This process and period is called the folk revival and reached a zenith in the 1960s. The most common name for this new form of music is also "folk music", but is often called "contemporary folk music" or "folk revival music" to make the distinction.
AIlon gathers anonymous digital footprints and turns them into accurate interest profiles of consumer.
This study has been last updated on 03/23/2022. If you need more up to date data, you can contact us here.
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