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Chemical | Folk
March 23, 2022
This statistic visualizes the favorite chemical companies of that part of the German population, with a high affinity for the brand "Folk", in comparison to the total population.
The largest outliers in the positive range are: Basf, Bayer Ag, Star and in the negative range are: Jet, Evonik, Henkel.
This bar chart visualizes, how a preference for the brand "Folk" correlates with a preference for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Folk" brandfans to have an affinity for "Jet" is decreased by 30.9% .
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