Statistic regarding Hamburger Verkehrsverbund customers: most popular food influencers

AIlon has analyzed 2243 people from Germany who have a very high affinity to Hamburger Verkehrsverbund and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Hamburger Verkehrsverbund

March 23, 2022

This statistic visualizes the most popular food influencers of that part of the German population, with a high affinity for the mobility service provider "Hamburger Verkehrsverbund", compared to the total population. Very noticeable is the positive relation to Gordon Ramsay and Tim Mälzer, as well as the negative relation to Johann Lafer and Alfons Schuhbeck.

This bar chart visualizes, how a preference for the brand "Hamburger Verkehrsverbund" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hamburger Verkehrsverbund" customers to have an affinity for "Gordon Ramsay" is increased by 1.78% .

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