Statistic regarding Karl Lagerfeld customers: most popular food influencers

AIlon has analyzed 3261 people from Germany who have a very high affinity to Karl Lagerfeld and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Karl Lagerfeld

March 24, 2022

This statistic visualizes the most popular food influencers of that part of the German population, with a strong preference for the fashion label "Karl Lagerfeld", in comparison to the total population. Very pronounced is the positive correlation with Gordon Ramsay and Cornelia Poletto, as well as the decreased value for Deutschland is(s)t vegan and Eat This.

This bar chart visualizes, how a preference for the brand "Karl Lagerfeld" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Karl Lagerfeld" customers to have an affinity for "Gordon Ramsay" is increased by 4.07% .

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