Statistic regarding Karl Lagerfeld customers: most popular automotive influencers

AIlon has analyzed 3261 people from Germany who have a very high affinity to Karl Lagerfeld and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Karl Lagerfeld

March 24, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the fashion label "Karl Lagerfeld", in comparison to the total population. Especially pronounced is the positive correlation with Matthias Malmedie and Tim Shmee, as well as the negative correlation with SaabKyle04 LLC and Blackout.

This bar chart visualizes, how an affinity for the brand "Karl Lagerfeld" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Karl Lagerfeld" customers to have a preference for "Matthias Malmedie" is increased by 11.15% .

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