Statistic regarding Karl Lagerfeld customers: most popular automotive magazines

AIlon has analyzed 3261 people from Germany who have a very high affinity to Karl Lagerfeld and compared the mean values with a representative sample of the population.

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Automotive Magazine | Karl Lagerfeld

March 24, 2022

This statistic shows the favorite automotive magazines of that part of the German population, with a strong preference for the fashion label "Karl Lagerfeld", in comparison to the total population. The affinity for the magazines "Auto Zeitung" and "Auto Motor Sport" is strongly increased, while it is considerably decreased for the the magazines "9ELF" and "Octane Magazine".

This bar chart visualizes, how a preference for the brand "Karl Lagerfeld" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Karl Lagerfeld" customers to have an affinity for "Auto Zeitung" is increased by 206.4% .

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