Statistic regarding Karl Lagerfeld customers: most popular beauty influencers

AIlon has analyzed 3261 people from Germany who have a very high affinity to Karl Lagerfeld and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Karl Lagerfeld

March 24, 2022

This statistic shows the most popular beauty influencers of that part of the German population, with a high affinity for the fashion label "Karl Lagerfeld", in comparison to the total population. Very pronounced is the negative relation to Dagibee and Paola Maria.

This bar chart visualizes, how a preference for the brand "Karl Lagerfeld" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Karl Lagerfeld" customers to have an affinity for "Dagibee" is decreased by 7.02% .

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