Statistic regarding Pepsi customers: most popular food influencers

AIlon has analyzed 12172 people from Germany who have a very high affinity to Pepsi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Pepsi

March 24, 2022

This statistic shows the most popular food influencers of that part of the German population, with a high affinity for the food manufacturer "Pepsi", compared to the total population. The largest deviations in the positive range are: Gordon Ramsay and Steffen Henssler and in the negative range are: Ralf Zacherl and Johann Lafer.

This bar chart visualizes, how a preference for the brand "Pepsi" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pepsi" customers to have a preference for "Gordon Ramsay" is increased by 1.4% .

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