Statistic regarding Pepsi customers: favorite shopping brands

AIlon has analyzed 12172 people from Germany who have a very high affinity to Pepsi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Pepsi

March 24, 2022

This statistic shows the favorite shopping brands of that part of the German population, with a strong preference for the food manufacturer "Pepsi", in comparison to the total population. The largest deviations in the positive range are: Mister Spex, Wish, Ebay and in the negative range are: Fielmann, Schwab, Bader.

This bar chart visualizes, how an affinity for the brand "Pepsi" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pepsi" customers to have a preference for "Mister Spex" is increased by 75.5% .

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