Statistic regarding Pepsi customers: most popular automotive influencers

AIlon has analyzed 12172 people from Germany who have a very high affinity to Pepsi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Pepsi

March 24, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a strong preference for the food manufacturer "Pepsi", in comparison to the total population. Especially pronounced is the positive relation to Matthias Malmedie and SchrauberBlog, as well as the negative relation to SaabKyle04 LLC and Do It With Dan.

This bar chart visualizes, how an affinity for the brand "Pepsi" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pepsi" customers to have an affinity for "Matthias Malmedie" is increased by 3.0% .

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