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Fashionfast | Pepsi
March 24, 2022
This statistic visualizes the preferred fast fashion brands of that part of the German population, with a strong preference for the food manufacturer "Pepsi", in comparison to the total population.
Extremely noticeable is the positive correlation with H&M, New Yorker, Asos, as well as the decreased value for C&A, Kik, Nasty Gal.
This bar chart visualizes, how a preference for the brand "Pepsi" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pepsi" customers to have an affinity for "H&M" is increased by 70.29% .
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