Statistic regarding Pilsner Urquell customers: most popular food influencers

AIlon has analyzed 4854 people from Germany who have a very high affinity to Pilsner Urquell and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Pilsner Urquell

March 23, 2022

This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the food manufacturer "Pilsner Urquell", compared to the total population. Very noticeable is the positive correlation with Gordon Ramsay and David Chang, as well as the negative correlation with Ralf Zacherl and Krautkopf.

This bar chart visualizes, how an affinity for the brand "Pilsner Urquell" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pilsner Urquell" customers to have a preference for "Gordon Ramsay" is increased by 3.49% .

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