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Communication | Pilsner Urquell
March 23, 2022
This statistic visualizes the most popular cell phone providers and messenger services of that part of the German population, with a high affinity for the food manufacturer "Pilsner Urquell", in comparison to the total population.
Especially noticeable is the increased value for Threema and Telegram, as well as the decreased value for Fonic and Congstar.
This bar chart visualizes, how a preference for the brand "Pilsner Urquell" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pilsner Urquell" customers to have an affinity for "Threema" is increased by 177.9% .
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