Statistic regarding Pilsner Urquell customers: most popular automotive magazines

AIlon has analyzed 4854 people from Germany who have a very high affinity to Pilsner Urquell and compared the mean values with a representative sample of the population.

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Automotive Magazine | Pilsner Urquell

March 23, 2022

This statistic visualizes the favored automotive magazines of that part of the German population, with a high affinity for the food manufacturer "Pilsner Urquell", compared to the total population. The preference for the magazines "Auto Zeitung" and "Auto Motor Sport" is clearly increased, while it is considerably decreased for the the magazines "9ELF" and "Octane Magazine".

This bar chart visualizes, how a preference for the brand "Pilsner Urquell" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Pilsner Urquell" customers to have an affinity for "Auto Zeitung" is increased by 184.4% .

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