Statistic regarding Karstadt customers: most popular health magazines

AIlon has analyzed 23448 people from Germany who have a very high affinity to Karstadt and compared the mean values with a representative sample of the population.

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Health Magazine | Karstadt

March 23, 2022

This statistic visualizes the favored health magazines of that part of the German population, with a strong preference for the shopping brand "Karstadt", compared to the total population. The affinity for the magazine "Vital" is moderately increased, while it is moderately decreased for the the magazine "Diabetes Ratgeber".

This bar chart visualizes, how a preference for the brand "Karstadt" correlates with an affinity for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Karstadt" customers to have a preference for "Vital" is increased by 22.95% .

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